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Social media, societal culture and Israeli public relations practice

Avidar, Ruth

Public Relations Review, 2009, Vol.35(4), pp.437-439 [Rivista Peer Reviewed]

Accesso online

Citazioni Citato da
  • Titolo:
    Social media, societal culture and Israeli public relations practice
  • Autore: Avidar, Ruth
  • Descrizione: The aim of this study is to explore Israel's societal culture as an environment with which public relations practice has to align. It asks whether Israeli public relations practitioners use social media elements, how do they perceive these elements and what do they think about their future? A web-based survey revealed that Israeli practitioners generally are willing to use and gain experience with social media elements although this usage is still in its initial stage.
  • Fa parte di: Public Relations Review, 2009, Vol.35(4), pp.437-439
  • Soggetti: Social Media ; Societal Culture ; Public Relations Practice ; Israel ; Internet ; Sociology & Social History ; Business
  • Lingua: Inglese
  • Identificativo: ISSN: 0363-8111 ; E-ISSN: 1873-4537 ; DOI: 10.1016/j.pubrev.2009.06.002

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