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Communicating Catalan culture in a global society

Johnson, Melissa A ; Cester, Xavier

Public Relations Review, December 2015, Vol.41(5), pp.809-815 [Rivista Peer Reviewed]

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  • Titolo:
    Communicating Catalan culture in a global society
  • Autore: Johnson, Melissa A ; Cester, Xavier
  • Descrizione: This case study describes the communication objectives of the Catalan! Arts organization based in the autonomous region of Catalonia in Spain. Best practices in public relations, particularly in digital and social media, are described. The authors highlight the use of sound and bold visuals in public relations programming, and address the importance of interactive tactics. Program evaluation includes digital analytics plus an analysis of cultural industry export data and employment statistics in the creative industries. The case is an example of identity-based communication in international public relations. It also adds to the literature on public relations in government and arts organizations.
  • Fa parte di: Public Relations Review, December 2015, Vol.41(5), pp.809-815
  • Soggetti: Culture ; Public Relations ; International Public Relations ; Global Communication ; Digital Media ; Social Media ; Sociology & Social History ; Business
  • Lingua: Inglese
  • Identificativo: ISSN: 0363-8111 ; E-ISSN: 1873-4537 ; DOI: 10.1016/j.pubrev.2015.06.010

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