skip to main content
Lingue:

Leading for a Corporate Culture of Design Thinking

Design Thinking, Part II: Design Thinking within the Firm, Chapter 12, p.173-186

Hoboken, NJ, USA: John Wiley & Sons, Inc ; 2015

Accesso online

Citazioni Citato da
  • Titolo:
    Leading for a Corporate Culture of Design Thinking
  • Editore: Hoboken, NJ, USA: John Wiley & Sons, Inc
  • Anno: 2015
  • Descrizione: design thinking would likely be a source of competitive advantage, if it were embedded in the corporate culture, as well as the company's strategy, processes and practices, systems, and structures. this chapter explores the critical impact of corporate culture on design thinking and is organized in five sections. in the first three sections, it highlights the critical impact of corporate culture on design thinking, our perspective on culture, and the forces in any large corporation that work to undermine the principles and practice of design thinking. in the last two sections, the chapter provides insights and practical applications to evaluate, design, and shift or transform the corporate culture through the four pillars of innovation and the four stages of implementing a culture of design thinking.
  • Fa parte di: Design Thinking, Part II: Design Thinking within the Firm, Chapter 12, p.173-186
  • Soggetti: Corporate Culture ; Corporate Forces ; Design Thinking
  • Lingua: Inglese
  • Identificativo: ISBN: 9781118971802 ; E-ISBN: 9781119154273 ; DOI: 10.1002/9781119154273.ch12
  • Fonte: John Wiley & Sons, Inc.

Ricerca in corso nelle risorse remote ...