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Identifying Customer Types – Inside the Customer's Mind

Inside the Customer Universe, Discovering the Customer Universe, Chapter 4, p.65-90

Hoboken, NJ, USA: John Wiley & Sons, Inc. ; 2015

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  • Titolo:
    Identifying Customer Types – Inside the Customer's Mind
  • Editore: Hoboken, NJ, USA: John Wiley & Sons, Inc.
  • Anno: 2015
  • Descrizione: what the customer has in mind when thinking about a good or service is the question to which executives and the customer‐facing employees of the firm would like to have a structured answer. this knowledge helps a firm to reveal the foundation of true customer loyalty and it helps a firm to reveal the needs of its customers. this chapter documents different ways of profiling customers by defining customer types – capturing the relevant differences of customer behaviour. in a nutshell, a customer type is a description of one significant style of customer behaviour and of making decisions when interacting with the firm in question. the description illustrates the key items of differentiation for the customer in question.
  • Fa parte di: Inside the Customer Universe, Discovering the Customer Universe, Chapter 4, p.65-90
  • Soggetti: Executives ; Customer‐Facing Employee ; Customer Type ; Business ; Corporate Culture
  • Lingua: Inglese
  • Identificativo: ISBN: 9780470694244 ; E-ISBN: 9781119206057 ; DOI: 10.1002/9781119206057.ch4
  • Fonte: John Wiley & Sons, Inc.

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