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How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

Men, Linjuan Rita ; Tsai, Wan-Hsiu Sunny

Public Relations Review, December 2012, Vol.38(5), pp.723-730 [Rivista Peer Reviewed]

ScienceDirect Journals (Elsevier)

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How companies cultivate relationships with publics on social network sites: Evidence from China and the United States
Material Type:
Articolo
Aggiungi allo Scaffale Elettronico

How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

Men, Linjuan Rita ; Tsai, Wan-Hsiu Sunny

Public Relations Review, 12/2012, Vol.38(5), pp.723-730 [Rivista Peer Reviewed]

Elsevier (via CrossRef)

Accesso online

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