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Are loyalty program members really engaged? Measuring customer engagement in loyalty programs

Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro ; Celet, Isabelle (Editor)

Journal of Business Research, October 2018, Vol.91, pp.144-158 [Rivista Peer Reviewed]

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Global brand ownership: The mediating roles of consumer attitudes and brand identification

Bartsch, Fabian ; Diamantopoulos, Adamantios ; Paparoidamis, Nicholas G ; Chumpitaz, Ruben

Journal of Business Research, September 2016, Vol.69(9), pp.3629--3635 [Rivista Peer Reviewed]

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Optimizing locations through a maximum covering/p-median hierarchical model:Maternity hospitals in France

Baray, Jérôme ; Cliquet, Gérard

Journal of Business Research, 01 January 2013, Vol.66(1 - janvier 2013) [Rivista Peer Reviewed]

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Leveraging the advantage of early entry : Proprietary technologies versus cost leadership

Durand, Rodolphe ; Coeurderoy, Régis ; Business School, Emlyon (Editor)

Journal of Business Research, 01 June 2004, Issue 57, pp.583-590 P. [Rivista Peer Reviewed]

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Progress in innovation and knowledge management research: From incremental to transformative innovation

Torugsa, Nuttaneeya (Ann) ; O'Donohue, Wayne

Journal of Business Research, 2016, Vol.69(5), p.1610(5) [Rivista Peer Reviewed]

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Defining service innovation: A review and synthesis

Witell, Lars ; Snyder, Hannah ; Gustafsson, Anders ; Fombelle, Paul ; Kristensson, Per

Journal of Business Research, 2016, Vol.69(8), p.2863(10) [Rivista Peer Reviewed]

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Correlation coefficient evaluation for the fuzzy interval data

Yang, Chih-Ching

Journal of Business Research, 2016, Vol.69(6), p.2138(7) [Rivista Peer Reviewed]

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Salesforce management factors for successful new product launch

Fraenkel, Stefan ; Haftor, Darek M. ; Pashkevich, Natallia

Journal of Business Research, 2016, Vol.69(11), p.5053(6) [Rivista Peer Reviewed]

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Buying while expecting to sell: The economic psychology of online resale.(Report)

Chu, Hsunchi ; Liao, Shuling

Journal of Business Research, Sept-Oct, 2010, Vol.63(9-10), p.1073(6) [Rivista Peer Reviewed]

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Mapping networks: Exploring the utility of social network analysis in management research and practice

Monaghan, Sinead ; Lavelle, Jonathan ; Gunnigle, Patrick

Journal of Business Research, 2017, Vol.76, p.136(9) [Rivista Peer Reviewed]

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da questo autore/creatore:

  1. Pashkevich, Natallia
  2. Lavelle, Jonathan
  3. Cliquet, Gérard
  4. Liao, Shuling
  5. Yang, Chih-Ching

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