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How Minority Consumers Use Targeted Advertising as Pathways to Self-Empowerment

Tsai, Wan-Hsiu Sunny

Journal of Advertising, 01 October 2011, Vol.40(3), pp.85-98 [Rivista Peer Reviewed]

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Infusing social media with humanity: Corporate character, public engagement, and relational outcomes

Men, Linjuan Rita ; Tsai, Wan-Hsiu Sunny

Public Relations Review, September 2015, Vol.41(3), pp.395-403 [Rivista Peer Reviewed]

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Beyond liking or following: Understanding public engagement on social networking sites in China

Men, Linjuan Rita ; Tsai, Wan-Hsiu Sunny

Public Relations Review, March 2013, Vol.39(1), pp.13-22 [Rivista Peer Reviewed]

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How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

Men, Linjuan Rita ; Tsai, Wan - Hsiu Sunny

Public Relations Review, Dec, 2012, Vol.38(5), p.723(8) [Rivista Peer Reviewed]

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5
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Social media usage and acculturation: A test with Hispanics in the U.S

Li, Cong ; Tsai, Wan-Hsiu Sunny

Computers in Human Behavior, April 2015, Vol.45, pp.204-212 [Rivista Peer Reviewed]

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How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

Men, Linjuan Rita ; Tsai, Wan-Hsiu Sunny

Public Relations Review, December 2012, Vol.38(5), pp.723-730 [Rivista Peer Reviewed]

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7
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Social messengers as the new frontier of organization-public engagement: A WeChat study

Tsai, Wan-Hsiu Sunny ; Men, Rita Linjuan

Public Relations Review, September 2018, Vol.44(3), pp.419-429 [Rivista Peer Reviewed]

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8
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Public engagement with CEOs on social media: Motivations and relational outcomes

Men, Linjuan Rita ; Tsai, Wan-Hsiu Sunny

Public Relations Review, December 2016, Vol.42(5), pp.932-942 [Rivista Peer Reviewed]

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9
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Social media usage and acculturation: A test with Hispanics in the U.S

Li, Cong ; Tsai, Wan-Hsiu Sunny

Computers in Human Behavior, 2015, Vol.45, p.204(9) [Rivista Peer Reviewed]

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10
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Political issues in advertising polysemy: the case of gay window advertising

Tsai, Wan-Hsiu Sunny

Consumption Markets & Culture, 01 March 2012, Vol.15(1), pp.41-62 [Rivista Peer Reviewed]

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da questo autore/creatore:

  1. Tsai, Wan-Hsiu Sunny
  2. Tsai, Wan-Hsiu
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